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Case Study | Vector Security

Booth Makeover Key To Trade Show Product Launch

  • assignmentObjectives
    • Create fresh look to promote roll-out of company’s brand new line of products & services
    • Hold product demos to generate buyer interest
    • Stick to strict budget & minimize company’s involvement in booth prep  during busy season
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  • assignment_turned_inSolutions
    • Opted for rental unit (ELITE 204) with plenty of space to feature new graphics & also inviting in attendees
    • Honed design/messaging to deliver a simple but powerful message on the large back wall
    • Built open-concept custom counter that housed Marketing market without closing in the space
    • Mounted lights to brighten the booth & two monitors for playing new product videos
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  • assessmentResults
    • 26% increase in qualified leads over previous year
    • New product sales tripled
    • Nominated for best new booth
    • Saved nearly $4K in discounted material handling, booth set-up & shipping discounts
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Planning is a tough - ordering a booth from AGS was easy - I had one point of contact who handled everything, from the creative design to the expert install. The booth was the perfect space to introduce our new services, and when I showed up it looked even better in person!
– Vector Security
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