Case Study | Launchpad
Free Beer and Puppies Never Looked So Good
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assignmentObjectives
- Multifunctional space that is easy to recognize
- Big, bold, classy graphics to promote new product platform launch
- Something over the top to drive attention to the booth space
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assignment_turned_inSolutions
- 20×20 island booth with open floor plan to maximize foot traffic
- Custom-designed 16+ foot tall BeMatrix structure that offered clean, modern feel
- Wide panel graphics to highlight celebrity endorsements
- Ipad terminals to demo new platform offering
- Custom-built petting pen to house adoptable puppies (yes, puppies)
- Installed built-in bar for free beer networking opportunities
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assessmentResults
- Easily recognizable booth towered above the show floor
- Record number of platform sign-ups and web site visits
- Most popular and visited booth on the show floor
- Foot traffic increased exponentially from previous year
"AGS has done everything custom & done last minute changes as we needed in real time, which has been fabulous and soo relaxing for us."
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